I have realized that there is only one marketing gimick that works on me. But boy, oh boy, does it work. I am a sitting duck when it comes to free shipping.
In the olden days of catalogue shopping it was the shipping that always hung me up. I’d see something I wanted, fill out the order form, then get to that shipping and handling charge and balk. So I read a lot of catalogues and earmarked lots of products and almost never bought any of them.
Initially the same thing happened on the internet. Lots of browsing and little buying. Then sites like Amazon, who had run the numbers and realized how many shoppers like me were out there, started offering shipping deals. It has gotten to the point that around Christmas I refuse to buy unless the shipping is free. Some sites know this and send me emails saying I get a month of free shipping just in December. Amazon regularly gives me a “trial” prime membership at that time of year.
That is because I am in their databases as a sucker for free shipping. There is an asterisk next to my name. Offer free shipping and I buy. And buy. It is so easy when there is no shipping sticker shock to hold me back.
Recently the flash sale sites I subscribe to went down this path. First one did, then the other. In both cases if you buy something, after that for 30 days shipping is free.
The trick is to never buy anything, see. Then this deal doesn’t kick in. But during the holidays I got an incredible bargain on a gift for DH, one worth the shipping charge, and I now have Rue La La boxes all over my house because all this great stuff got bought in January when SHIPPING WAS FREE!
Did I buy things I don’t want? Of course not. Did I buy things I do not need? You betcha. Did I buy things that I would not have bought if there had been shipping added? I am afraid so.
Oh, look! Nordstrom just sent me an email announcing a free shipping AND free return policy.
Double uh oh.
They have told each other about me. I am a free-shipoholic, and they will show no mercy.
What incites you to buy? Free shipping? Coupons? The promise of losing weight or perfect skin? Yummy clothing displays? If you are really self-disciplined or immune to marketing lures, you can tell us that too. I won’t hate you.